During Apple’s Q2 2022 earnings call, CFO Luca Maestri announced that this quarter has been a big one for the Mac when it comes to upgrades/sales. As a matter in fact, new users accounted for 50% of those upgrades.
The major part of the ongoing strong growth in Mac sales has been Apple’s transition to Apple Silicon. Since November 2020, Apple has moved almost all of its computers to its custom-designed silicon. Inspired by the iPhone/iPad, these chips provide advanced performance while consuming less power. Therefore, users can take their creativity to a whole new level with this level of performance at the fraction of power consumption.
Last month, Apple has released its newest addition to the Mac lineup – Mac Studio, which brings its breakthrough high-end silicon, M1 Max/Ultra, to a machine that’s more compact than the Mac Pro. Apple is expected to introduce an Apple Silicon-based Mac Pro as soon as this summer, which will mark the end of the transition.
