Apple this week has officially announced the expansion of its retail presence into the Kingdom of Saudi Arabia with the launch of the Apple Store online and the Apple Store app. This move also marks the first time direct Apple support in Arabic is available. This new online storefront aims to provide customers across Saudi Arabia with “a new way to explore and shop Apple’s extraordinary lineup of products and services,” along with exceptional service from Apple’s dedicated team members.
Deirdre O’Brien, Apple’s senior vice president of Retail and People, expressed her excitement for the launch, noting that “Our customers in Saudi Arabia are passionate about the things they can do with technology, and our teams can’t wait to connect with customers and help them discover how Apple innovations can meaningfully enrich their daily lives”.
The online store and app offer a “personalized shopping experience” with recommendations tailored to the Apple products customers already own. Users can also compare different models, access saved items, and easily track orders. The iPhone 16 lineup, “built from the ground up for Apple Intelligence,” is highlighted for its new capabilities and privacy features. Mac customers can utilize “configure-to-order options” to customize their devices, including chip memory and storage. Apple Watch users can also personalize their device with various case and band combinations.
For the first time ever, “free engraving is available in Arabic and English”, allowing customers to personalize items like AirPods, Apple Pencil, and AirTag with text, emoji, and numbers in dual languages.
Apple is also introducing various retail services. “Personalized shopping support via chat and phone” helps customers find products that suit their needs. After an order is received, customers can connect with an Apple team member online for “Personal Setup, switching to iOS with easy and safe data migration, as well as cellular activation”. The Apple Store online will offer an “affordability option through Tamara,” allowing customers to “pay in four-month installments at 0 percent interest”. The Apple Trade In program enables customers to trade in current devices for credit towards new ones, or have ineligible devices recycled for free. Additionally, “AppleCare+ provides customers with two years of priority support and service” from Apple experts.
For students and educators, the Apple Education Store offers exclusive savings on Mac or iPad purchases. Furthermore, a special back-to-school offer is available until October 21, providing eligible customers with “AirPods or an accessory of their choice when they buy an eligible Mac or iPad”.
Looking ahead, Apple has announced plans to begin opening its first flagship Apple Store locations in Saudi Arabia starting in 2026. The company is in the “initial stages of planning an iconic retail store coming to Diriyah, a UNESCO World Heritage site”. This retail expansion complements Apple’s existing investments in the country, such as the Apple Developer Academy, which opened in Riyadh in 2021.
For the latest information and to learn more about Apple’s products and services, customers can visit apple.com/sa-en/store.
Editorial Note: This article was generated by artificial intelligence and carefully reviewed by our editorial team to ensure accuracy and clarity as part of ongoing testing in AI-assisted content creation.
