Apple officially announces Apple Piazza Liberty, a new retail location. The store, which includes both a grand public plaza and a store below, brings Apple’s latest retail design to Italy for the first time. Just off the Corso Vittorio Emanuele, one of the most popular pedestrian streets in Milan, visitors will first see a dramatic glass fountain that serves as the entrance to the store and a backdrop to the large outdoor amphitheater. The piazza, clad in Beola Grigia, a stone used throughout Milan. This Apple Store will be open public 24 hours a day and will host special events year-round.
“To work within one of Italy’s historic piazzas is both a great responsibility and wonderful challenge,” said Jony Ive, Apple’s chief design officer. “We combined two fundamental elements of the Italian piazza ”” water and stone ”” adding a glass portal that creates a multi-sensory experience as visitors enter the store through a cascading fountain that seems to envelop them.”
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