Apple uploaded a new video to their YouTube channel yesterday to promote iPhone trade-ins.

You’ve done great things with your iPhone. But at some point, you’ll be ready for something new. You can easily trade it in with Apple, so it can be refurbished and put back into the world, so someone new can do their own great things with it.

But if your device is at the very end of life, materials inside will be recovered and recycled. Either way, you can continue to do what you love while respecting the planet.

The new ad also gets featured on Apple’s Environmental website.

Watch Apple’s new trade-in ad here.

Image Credit: Apple