We reported back in April this year that JCPenney had quietly removed Apple Pay from its stores and app. As of today, the company has decided to bring it back to its stores.
According to MacRumors, JCPenney had removed Apple Pay support from its stores and app to meet a deadline from Visa because they preferred the new EMV technology.
“A third-party credit card brand made the requirement for all merchants to actively support EMV contactless functionality effective April 13, retiring the legacy MSD contactless technology in place. Given the resources and lead time associated with meeting the new mandate, JCPenney chose to suspend all contactless payment options until a later date. Customers still have the ability to complete their transactions manually by inserting or swiping their physical credit cards at our point-of-sale terminals in stores, an option employed by the vast majority of JCPenney shoppers.”
At the time of its original pull from JCPenney, consumers were not told whether or not Apple Pay would return to its stores. However, a new tweet has come to light that shows that the company, as of June 19, has brought back Apple Pay into their stores.
As of right now, Apple Pay should be back in JCPenney retail stores by now, but the official JCPenney app has not revived it yet. For now, users can either checkout by typing in their credit/debit card info or use PayPal to checkout.
JCP is happy to share that we are working to reactivate contactless payment options and therefore mobile wallet transactions will be accepted in all of our stores by June 19th.
— Ask JCPenney (@askjcp) June 14, 2019
We hope to see Apple Pay come back to the JCPenney app in the coming days and we’ll post another article if they do bring it back to their app.