iOS 13.5.5 code suggests Apple is working on Subscription Bundle

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Image: Anton Bulzomi – Appleosophy

A code found in iOS 13.5.5 beta suggests that Apple is working on a services bundle, that will be offering users multiple services like Apple TV+, Apple Music, and Apple News+ for one monthly subscription. 9to5Mac has found internal files on iOS 13.5.5 beta which includes references to a “bundle offer” and a “bundle subscription”, previously non-existent in earlier versions of iOS.

Apple’s rumored service bundle has been in the works apparently since 2018, with the new service bundle to include Apple Music, Apple TV+ and Apple News+.

Current pricing for Apple’s services are pretty affordable per month, Apple Music starts at $9.99, Apple TV+ is $4.99 and Apple News+ is $9.99. A bundle would make these services more attractive to users making them more inclined to subscribe to all three of these offerings.

In Late 2019 Apple experimented with bundling, by providing students who subscribed to Apple Music a subscription free of charge for Apple TV+.

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Holden Satterwhite
Author: Holden Satterwhite

Founder of Appleosophy and Redfruit Media. Twitter: @hesatter

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