Taylor Swift’s ‘Folklore’ Sets New Streaming Record on Apple Music

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Taylor Swift. Shot by Beth Garrabrant

After releasing on Friday July 24th, the newest album by Pop Legend Taylor Swift broke all sorts of records around the globe. The eighth studio album by Swift was released as a surprise for fans, being written and produced during the world-wide shutdown caused by the COVID-19 pandemic.

According to numbers reported by DeadlineSwift’s album has garnered about 35 million streams only in Apple Music. Alongside this, Spotify has a reported an approximate of 80 million streams. Combined, these numbers give us an approximate 115 million streams in only one weekend. With a huge probability of getting to the number 1 position in world-wide charts including Billboard, this might be the best performing album by Taylor.

This album is being highly praised internationally and among Swift’s fans, which have in turn given her a rise in popularity that will sure elevate in the music industry.

As we know, Swift had some issues with Apple’s music streaming platform, going out of her way to prevent her album 1989 from being released on it after some shady business practices made by Apple with her three month free trial. But that conflict has been solved and her music has released on both streaming giants.