Apple unveiled their widely anticipated iPhone 12 lineup back in October, and they come with the usual array of improvements and new features. The phones’ popularity is only increasing it seems, as analysts predict significant shipment growth in 2021.
According to AppleInsider:
“Apple is seeing high demand for its iPhone 12 lineup and has increased its orders with assembly partners for Q1 2021, Cowen analysts claim, with the shipment count expected to grow year-on-year by 38%.
The iPhone 12 range has proved to be a popular mobile device for Apple so far, and one that may maintain demand for a considerable period of time. In a note to investors seen by AppleInsider about the smartphone market as a whole, Cowen believes Apple is enjoying strong demand that will continue throughout the first quarter of 2021.”
Apparently, this growth stems from the iPhone 12, 12 Pro and 12 Pro Max, while the iPhone 12 mini shipping estimates remain constant. The increase in shipping, however, goes hand-in-hand with a lower number of units expected to be produced in the second half of 2020, 75 million down from 84 million. This could be due to the late October release, due to the pandemic, rather than the usual unveiling in September, leaving people with less time to purchase the phone this year.
The iPhone 12 mini was expected to be a crowd-pleaser this year, offering great bang-for-buck in a smaller and more compact form factor. Appealing to the older generation due to the lower price and mini size, and to those that have been asking for a flagship-level compact phone for years, demand has been lower than expected according to analyst Ming-Chi Kuo. Rather, the demand for the iPhone 12 Pro and Pro Max was higher than expected, lining up with the report from AppleInsider.
Author: Noah Grose
Student from London. Interested in all things tech. Twitter handle is @noah_grose.
