The competition for streaming services never stops growing with big competitors such as Netflix, Prime Video, Disney+, and most recently, Paramount+ (see our review here). I would not say that Apple TV+ has really taken off, but it looks like that Apple wants to stand out more in the competition.
Apple is gaining traction to produce original feature films to expand its subscriber base. Apple plans to release more than 10 original movies on Apple TV+ per year, but to help reach that goal, Apple has hired Jessie Henderson. If you don’t already know, Henderson is the former executive vice president of HBO Max’s feature films, and she’ll join the Apple TV+ team along with Jamie Erlicht and Zack Van Amburg.
Ever since Apple TV+ debuted in November 2019, Apple made numerous attempts to attract its viewers. Apple has offered a free one-year trial for new purchases of an Apple device. Just recently, Apple has extended the trial period to all of its subscribers, even those who originally redeemed that free year.
With most people using the free trials for Apple TV+, Apple is less likely to make money from its streaming service. Another strategy that I hope Apple would do is to include classic titles and all-time hits, just as Apple Arcade did last week. Sure, Apple Arcade wasn’t that successful on launch, and it offers a 3-month free trial for any new device. However, with the expansion of nostalgic games, Apple seems to have a winning strategy there.
What do you think about Apple TV+’s potential expansion to feature films? Let us know in the comments below, or tweet us at @Appleosophy.