Apple announces new macro “Shot on iPhone” contest

Looks like photographers are going to have another shot at being in the spotlight.

Apple has announced that it is having yet another “Shot on iPhone” contest. This one will be all about macro photography and is exclusive to iPhone 13 Pro and iPhone 13 Pro Max users since those are currently the only iPhones that have that feature supported in their cameras.

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Photos taken on either of those iPhones can be edited, but only with Apple’s embedded editing features in the Photos app or apps like Photoshop or Pixelmator.

To participate in the contest, participants will have to post their photos on Instagram and Twitter, and use the hashtags #ShotOniPhone and #iPhoneMacroChallenge in order to submit photos into the contest and be noticed by Apple.

Photographers that are not as social media savvy as their counterparts do have another way of submitting their photos which is by emailing to Apple at the email address: [email protected] and using the file format ‘firstname_lastname_macro_iPhonemodel.’ Subject line must be: ‘Shot on iPhone Macro Challenge Submission.’

Those that participate in it will have to be at least 18 years or older. Apple will be announcing 10 winners for the contest in April 2022 after a thorough review from Apple and judges across the industry. The winners will then have their photos posted on Apple Newsroom, as well as Apple’s Instagram, Twitter and other social media. Additionally, the photos could be used on Apple-sponsored billboards, Apple retail stores locations and other ad campaigns.

Apple has posted the following tips for shooting macro photos on the iPhone 13 Pro and iPhone 13 Pro Max, which are the following:

  • Make sure to get close to your subject — you can get as close as 2 centimeters (about an inch) away.
  • Place the primary point of focus near the center of the frame, as that’s where the sharpest focus is when shooting in macro on iPhone.
  • Tap an area in the viewfinder to set a specific focus point.
  • Shoot at .5x to capture an Ultra Wide field of view, or try shooting at 1x for tighter framing — iPhone will automatically switch cameras as you get close while maintaining the 1x framing.

For more information, please read Apple’s Newsroom press release about the contest.

Do you plan on participating in this new Shot on iPhone contest? Comment below or let us know on Twitter at @appleosophy.

David Becker
Author: David Becker

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