Disney+ to launch ad-supported plan later this year

We reported yesterday that Disney was considering adding an ad-supported tier to Disney+.

Less than 24 hours after we reported it, it appears as though that is what the company is going to do.

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Variety reported Friday morning that Disney+ will have its own ad-supported tier by the end of 2022 in the U.S. There are plans for it to expand internationally in 2023.

There has not been an announced price point for Disney+ with ads, but it is said that it will cost less than the current version of ad-free Disney+ which is $7.99 a month.

Variety has also reported that Disney has plans to have between 230-260 million Disney+ subscribers by the end of 2024, so having an ad-supported plan for Disney+ could play a critical part for the company to reach that goal.

At the end of 2021, Disney+ finished the year with $129.8 million subscribers. It also has plans such as its bundle that includes Disney+, ad-supported Hulu and ESPN+ for $13.99 a month. Hulu has its own bundle with it that includes ad-free Hulu, Disney+ and ESPN+ for $19.99 a month.

Other streaming services like Hulu (also owned and managed by Disney), HBO Max, Peacock and Paramount+ have ad-supported tiers as well.

Disney+ can currently be streamed on the iPhone, iPod Touch, iPad, Apple TV and Mac, and syncs with the Apple TV app. Its $7.99 monthly price can be subscribed to through the App Store via in-app purchases too. The bundles cannot be subscribed to through the App Store at this time.

What are your thoughts on the idea of an ad-supported Disney+ plan. Would you subscribe to it? Comment below or let us know on Twitter at @appleosophy.

David Becker
Author: David Becker

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