Back in September, Apple introduced the iPhone 14 and 14 Plus, offering a larger screen size to the standard “non-Pro” lineup for the first time. Because of the weaker sales of both the iPhone 12 mini and iPhone 13 mini, Apple has offered the 14 Plus for people who prefer a larger display without going for the Pro line. However, the 14 Plus has also seen disappointing sales. This might be because there aren’t significant improvements to the previous iPhone 13 line. Furthermore, customers could find a refurbished iPhone 13 Pro Max as the best alternative.
Despite the doubts about this bigger phone’s future, reports have indicated that Apple is still planning to introduce the improved iPhone 15 Plus later this year. This is most likely because Apple has already committed to its production a few years in advance. We’ve seen this before when we went from the iPhone 12 mini to the iPhone 13 mini. If Apple were to try again with the upcoming 15 Plus, what they could do is drop the price by $50. So we would have a $50 difference between the 6.1-inch iPhone 15 and the 6.7-inch iPhone 15 Plus, instead of the $100 delta between the current iPhone 14 models.
As we can see, offering two screen sizes for the standard models hasn’t been the best strategy for Apple. I sure hope that Apple would learn from this crucial mistake and go back to its old strategy with the iPhone 11 lineup – one screen size for the standard line and two for the Pro line. That way, Apple could see even bigger profit margins once again with the higher demand for the Pro models. If you like this article and want more Apple-related stories, make sure you follow us on @Appleosophy.