Apple’s hatred of high-risk apps on its marketplace and how it’s affecting their revenue

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Appleosophy | Apple's hatred of high-risk apps on its marketplace and how it's affecting their revenue
Courtesy: Carles Rabada

Apple’s marketplace, known as the App Store, is one of the largest and most popular platforms for mobile applications. It offers millions of apps across various categories, catering to the diverse needs and interests of users worldwide. However, what sets the App Store apart is its strict policies and rigorous review process, which aim to ensure user safety, security, and quality.

Since its inception, Apple has maintained a reputation for maintaining a tight grip on the apps available on its platform. The company exercises strict control over the submission and distribution of apps, subjecting them to a comprehensive review process before they are made available to users. This approach has been lauded for its ability to create a secure and trustworthy environment for users, minimizing the risk of malware, data breaches, and other security vulnerabilities commonly associated with unregulated app marketplaces.

Apple’s Stance on High-Risk Apps

Apple places a strong emphasis on user safety and security within its app ecosystem. To achieve this, the company has implemented stringent policies and a meticulous app review process. By adhering to these policies, Apple aims to protect its users from potential risks associated with high-risk apps.

The App Store’s review process involves a thorough examination of each submitted app, where Apple scrutinizes factors such as functionality, content, privacy practices, and compliance with its guidelines. This rigorous evaluation helps filter out apps that may pose a threat to user privacy or contain malicious content. By ensuring that only safe and reliable apps make it to the marketplace, Apple endeavors to maintain a secure environment for its users to explore and enjoy a vast array of applications.

Apple’s commitment to user safety leads to restrictions on certain high-risk app categories within the App Store. These categories typically include apps related to gambling, adult content, and illegal activities. For instance, gambling apps that involve real-money betting, such as the best online slots real money platforms, are subject to stringent guidelines and restrictions imposed by Apple.

Apple’s strong stance on high-risk apps is driven by several factors. Firstly, it aims to protect its users from potential financial harm, fraud, and unauthorized transactions that may arise from engaging with certain types of apps, including gambling apps. By enforcing strict guidelines and restrictions, Apple seeks to mitigate these risks and safeguard its user base.

Additionally, Apple’s reputation as a trusted and secure platform is closely tied to its ability to maintain a high standard of app quality. By imposing limitations on high-risk apps, the company can curate a selection of apps that align with its standards of reliability, security, and user experience. This, in turn, helps to build and maintain user trust, making the App Store a go-to destination for users seeking safe and reputable applications.

By maintaining a firm stance on high-risk apps, Apple upholds its commitment to user safety, privacy, and overall satisfaction. While this approach may limit the availability of certain app categories like gambling, it ensures a secure and trustworthy environment for users to explore the vast range of apps on offer.

Gambling Apps and Apple

Apple has implemented specific policies to regulate gambling apps within the App Store. These policies are designed to ensure user safety, responsible gambling practices, and compliance with legal regulations. As part of its commitment to maintaining a secure and trusted app marketplace, Apple places certain restrictions on gambling apps.

Apple imposes strict guidelines on real-money gambling apps, including those offering games like blackjack for real money, providing joy to most of the gamblers. These apps must adhere to stringent requirements to be considered for approval on the App Store. For instance, they need to be developed by licensed and authorized gambling operators, comply with applicable laws and regulations in the jurisdictions they operate, and implement age verification mechanisms to prevent access by minors.

Furthermore, Apple enforces restrictions on the types of gambling activities that can be offered through apps. While certain forms of gambling, such as lotteries and sports betting, may be permitted in certain regions, others, such as online casinos, may face more significant limitations. These restrictions are in place to maintain a balance between user safety, responsible gambling practices, and compliance with regional regulations.

Apple’s policies surrounding gambling apps present challenges for developers in the industry. The stringent guidelines and restrictions can make it difficult for gambling app developers to meet the requirements set by Apple. This includes the need to navigate complex legal frameworks, obtain necessary licenses, and implement robust age verification mechanisms, among other considerations.

Moreover, the restrictions imposed by Apple may limit the revenue potential for gambling app developers. Since the availability of gambling apps on the App Store is restricted, developers may face challenges in reaching a broader audience of iOS users. This, in turn, can impact their revenue streams and make it more challenging to compete with gambling apps available on other platforms.

Despite the challenges, gambling app developers who successfully meet Apple’s requirements can benefit from the credibility and trust associated with the App Store. By adhering to Apple’s policies and delivering high-quality, responsible gambling experiences, developers can tap into the large iOS user base and establish a reputation for offering secure and enjoyable gambling apps.

Balancing User Safety and Revenue Generation

Apple recognizes its responsibility to prioritize user safety and security within its app ecosystem. With millions of users relying on the App Store for downloading and using apps, Apple has a vested interest in maintaining a secure and trusted platform. By implementing strict policies and guidelines, Apple aims to protect its users from potential risks associated with high-risk apps, such as malware, fraud, or privacy breaches.

While Apple maintains a firm stance on high-risk apps, there is room for exploring alternatives that strike a balance between user safety and revenue generation. Rather than completely banning high-risk apps, Apple could consider implementing additional safeguards and measures to ensure responsible usage.

For example, Apple could introduce enhanced vetting processes for high-risk apps, requiring developers to provide comprehensive documentation, proof of licensing, or certification from relevant authorities. This approach would allow Apple to evaluate and approve high-risk apps on a case-by-case basis, ensuring that they meet specific criteria related to user safety, responsible usage, and compliance with applicable regulations.

To strike a balance between user safety and revenue generation, Apple could explore the possibility of establishing a framework for regulated and responsible high-risk apps. This approach would involve working closely with developers, industry experts, and regulatory bodies to define and enforce strict guidelines for high-risk app categories.

By allowing regulated and responsible high-risk apps, such as gambling apps, Apple could provide users with a curated selection of trusted and reputable options. This could involve partnerships with licensed operators, implementing robust age verification mechanisms, and ensuring compliance with local laws and regulations.


Throughout this discussion, we have examined Apple’s stringent policies regarding high-risk apps and their implications for the company’s revenue. Apple’s commitment to user safety and security has led to a strong stance on restricting certain app categories, including gambling and other high-risk activities. By imposing strict guidelines and vetting processes, Apple aims to maintain a secure and trustworthy app ecosystem for its users.

However, these restrictions on high-risk apps can have an impact on Apple’s revenue generation. The limited availability of such apps on the App Store may lead users to seek alternatives, such as unofficial app stores or third-party platforms, which can result in a loss of potential revenue for Apple. Furthermore, competing app marketplaces that allow high-risk apps may attract users who seek a broader selection, potentially affecting Apple’s market competitiveness.

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