As we have seen since the beginning of the COVID-19 pandemic in 2020, Apple will once again be doing another pre-recorded event for the unveiling of its iPhone 15 and iPhone 15 Pro, according to Mark Gurman at Bloomberg.
Not that there was any doubt, but Sept 12 event is being prepared as an in-person launch. So recorded video + people watching at the Apple campus + hands on afterwards. Same as the iPhone 14. Here’s what to expect https://t.co/mFZbdRMugD https://t.co/ljf0DW95zj
— Mark Gurman (@markgurman) August 9, 2023
Apple has not done an in-person keynote since fall 2019. However, the company did invite fans to Apple Park this past June to watch the pre-recorded WWDC 2023 keynote, as well as have in-person activities too.
With Apple still going by this format of doing events, it enables the company to have strict control over how its new products and software are seen, and makes it harder for mishaps and mistakes to happen. Additionally, the transitions and animations with the events give it higher quality than doing a live unveiling.
Nothing has been confirmed yet by Apple yet obviously, but it is expected to unveil the new iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, along with the Apple Watch Series 9 and the release date for iOS 17 at its upcoming iPhone event. If Apple sticks to tradition, it will likely happen in early-to-middle September.
What are your thoughts on Apple keeping its post-pandemic event format? Comment below or let us know on Twitter at @appleosophy.