Apple Retail Stores to Refresh Overnight for iPhone 15 Launch

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We’re less than a week until Apple’s “Wonderlust” event, and we’re getting speculation that Apple Retail Stores could have an overnight refresh following that press event. According to Mark Gurman, Apple’s retail employees are planning to get their stores ready for the rollout of the upcoming products, including the anticipated iPhone 15.

This overnight refresh could mean that either Apple will prepare for the immediate availability of the aforementioned products or will promote them with all-new marketing materials after the event.

Based on the history of the iPhone launches, Apple could make the iPhone 15 models available for pre-order on the Friday after the event (September 15), with those devices arriving to stores and customers the following Friday (September 22). All four of the iPhone 15 models could be available on day one; however, it’s also possible that the higher-end 15 Pro and Pro Max will face initial supply constraints.

The other products we’re also expecting from next week’s Apple event are the Apple Watch Series 9, Apple Watch Ultra (2nd gen.), and AirPods Pro 2 with a USB-C case. Make sure to follow us on @Appleosophy to hear even more stories on the upcoming products.

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