Apple has officially unveiled the iPhone 17 Pro and iPhone 17 Pro Max, marking another milestone in its pursuit of blending performance, innovation, and design. Continuing its tradition of pushing the boundaries of smartphone technology, the new lineup brings notable advancements across processing power, photography, and user experience. As the latest evolution in Apple’s Pro lineup, they build on the foundation of previous models while introducing innovations that could set new industry standards.
Redesigned Unibody
The iPhone 17 Pro and Pro Max introduce a brushed aluminium unibody crafted from aerospace-grade 7000-series alloy, marking a departure from the titanium frames of prior generations. This design not only provides a premium feel but also incorporates a forged plateau that creates additional internal space for better thermal management. Integrated antennas ensure the most advanced wireless performance yet in an iPhone.
Protection comes courtesy of the new Ceramic Shield 2, applied to both the front and back. It offers three times better scratch resistance and four times better crack resistance compared to the previous version of Ceramic Shield, while an improved anti-reflection coating minimizes glare for clearer views in bright environments. Available in deep blue, cosmic orange, and silver color options.
The displays measure 6.3 inches on the Pro and 6.9 inches on the Pro Max, with rounded corners that slightly reduce the actual viewable area to 6.27 inches and 6.85 inches, respectively.
Upgraded Power with A19 Pro Chip
At the heart of these devices lies the A19 Pro chip, paired with an innovative Apple-designed vapor chamber for superior heat dissipation. This combination delivers up to 40 percent better sustained performance than the previous generation, making it ideal for demanding tasks like extended gaming sessions or on-device AI processing.
The chip features a six-core CPU—the fastest in any smartphone—alongside a six-core GPU enhanced with Neural Accelerators in each core, a larger cache, and expanded memory bandwidth over the A18 Pro. A 16-core Neural Engine powers advanced AI models and supports hardware-accelerated ray tracing for AAA titles.
Complementing this is the new N1 chip, which enables Wi-Fi 7, Bluetooth 6, and Thread support. These upgrades enhance connectivity for features such as Personal Hotspot and AirDrop, ensuring reliable performance in a connected world.
Camera System
Photography and videography enthusiasts will appreciate the triple 48MP Fusion camera setup on both models, encompassing the Main, Ultra Wide, and a redesigned Telephoto lens. This array simulates the capabilities of eight professional lenses, with an impressive 8x optical zoom at 200mm—the longest ever on an iPhone—and 4x optical zoom at 100mm optimized for portraits.
The Telephoto sensor is 56 percent larger, capturing sharper details in both bright and low-light conditions. Apple’s updated Photonic Engine processes images with greater detail, reduced noise, and accurate colors, while digital zoom extends up to 40x. A new Bright Photographic Style in iOS 19 enhances skin tones and adds vibrance for more lively shots.
On the front, the 18MP Center Stage camera uses a square sensor for a wider field of view, supporting both portrait and landscape modes. It enables ultra-stabilized 4K HDR video and Dual Capture for recording from front and rear simultaneously. AI enhancements in Center Stage automatically expand the view for group selfies and stabilize video calls.
The iPhone 17 Pro series introduces ProRes RAW, Apple Log 2, and Genlock for synchronized recording. These features integrate with tools like Blackmagic Design’s Camera ProDock and Final Cut Camera, with developer APIs to foster further innovation. Legacy capabilities, including Dolby Vision HDR at 4K120 fps and ACES support, remain intact.
Display and Battery
The Super Retina XDR displays shine with ProMotion technology up to 120Hz, Always-On functionality, and a peak brightness of 3000 nits—the highest on any iPhone—for superior outdoor visibility. They also boast twice the outdoor contrast of previous models, protected by the resilient Ceramic Shield 2.
Battery life reaches new heights, thanks to the efficient A19 Pro, iOS 19 optimizations, and the space-efficient unibody design. eSIM-only variants deliver up to 39 hours of video playback, with two additional hours over prior models. Both devices support fast charging: 50 percent in just 20 minutes using an optional 40W Dynamic Power Adapter (up to 60W max in select regions).
eSIM exclusivity applies in markets like the U.S., Canada, Japan, and several Middle Eastern countries, backed by over 500 global carriers for seamless, secure connectivity and easy international roaming.
Pricing and Availability
Pre-orders for the iPhone 17 Pro and Pro Max begin on September 12, 2025, with availability starting September 19 in more than 63 countries and regions, expanding to 22 additional markets by September 26.
The iPhone 17 Pro will be offered in 256GB, 512GB, and 1TB storage options, starting at $1,099 (U.S.) or $45.79 per month. The iPhone 17 Pro Max comes in 256GB, 512GB, 1TB, and, for the first time, a massive 2TB capacity, starting at $1,199 (U.S.) or $49.95 per month.
Apple also provides multiple ways to save and upgrade. Through Apple Trade In, customers can receive $200 to $700 (U.S.) in credits when trading in iPhone 13 or newer. Partnered carriers are offering even greater incentives, with trade-in credits up to $1,100 (U.S.) toward an iPhone 17 Pro, regardless of the condition of the older device. These deals are available both online at the Apple Store and at physical Apple Store locations.
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