Apple’s iPhone 17 lineup is here, bringing fresh designs and smarter features that could change how you use your phone daily. Announced just days ago in its “Awe Dropping” event, the series includes iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the slim iPhone Air. But with pre-orders launching tomorrow—September 12 at 5 a.m. PDT, now’s the time to act. Apple’s “Get ready for pre-order” feature lets you set everything up in advance, so you’re just one click from securing your device when the rush hits.
You have until 9 p.m. PDT today—September 11—to use the Get ready for pre-order feature on Apple’s site. This gives you a head start by pre-selecting your iPhone, payment options, and even accessories. Once done, your choices save to your shopping bag, making checkout lightning-fast tomorrow. Skip this, and you might face longer waits or sold-out stock for popular configs like higher storage or specific colors.
Step 1: Explore the iPhone Models and Pick Yours
Start by deciding which iPhone suits you. The new lineup offers four models, each tailored to different needs.
- iPhone 17: Starts at $799 with a 6.3-inch display and solid all-around performance—great for everyday users upgrading from older models.
- iPhone Air: Priced from $999, this ultra-thin 6.5-inch option emphasizes portability without skimping on battery life or features.
- iPhone 17 Pro: At $1,099 starting, it boasts advanced cameras and a powerful chip for pros who edit photos or videos on the go.
- iPhone 17 Pro Max: The top-tier choice from $1,199, with the largest screen and premium extras for those wanting the ultimate experience.
Step 2: Select Accessories to Complete Your Setup (Optional)
Once you’ve chosen your iPhone, browse add-ons like cases, chargers, or AirPods. Apple’s tool marks this step with a green check once you’re done. It’s optional but smart—bundle them now to avoid forgetting later. You can go through this article to know more about all the new accessories that Apple announced for this year’s iPhone lineup.
Step 3: Choose Your Payment and Review Everything
Pick your payment method, whether it’s full upfront, financing, or carrier installments. If opting for the iPhone Upgrade Program, get pre-approved for credit right here—it only takes minutes. Review details like storage (from 256GB up), color, and carrier (unlocked or specific, like AT&T, for deals). Check for trade-in eligibility, too. Enter your old iPhone’s details to estimate credit, which could slash hundreds off the price. Everything saves to your bag, ready for tomorrow.
Step 4: Get Ready to Order on 9.12 (5 AM PDT)
Pre-orders go live at 5 a.m. PDT on September 12, with shipping starting September 19—set your alarm now to beat the crowd. Once the clock hits, head to apple.com or the Store app, sign in, and your pre-saved bag will be waiting for that final checkout click. If the site lags from high traffic, try the app—it’s often smoother on mobile. Enable notifications in the Apple Store app for real-time stock alerts on your chosen config. If you’re grabbing multiple iPhones, it also lets you prep additional iPhones separately.
Which iPhone are you leaning toward this year? Share in the comments. Stay updated with the latest news and deals by downloading the Appleosophy App from the App Store or by visiting our website.