It’s that time of year again! Apple Japan has officially unveiled the details for its annual “Hatsuuri” (First Sale) event to ring in 2026. This year’s promotion runs for four days, from January 2 to January 5, 2026, and includes Gift Cards with eligible purchases. But the real star of the show is the exclusive, limited-edition AirTag.
For 2026, the Cupertino-based company is celebrating with a Daruma-themed AirTag. The Daruma doll is a traditional Japanese symbol of perseverance and good luck. This special AirTag features a unique custom engraving of a Daruma face. It is not available for sale separately; you can only get it by purchasing an eligible iPhone during the event.
How to get it:
-
Eligible Models: iPhone 16, iPhone 16 Plus, or the new iPhone 16e.
-
Availability: Strictly limited to the first 65,000 customers.
Gift Card Breakdown by Category
Alongside the AirTag, you can get Gift Cards worth up to ¥38,000 (approx. $255 USD) with the purchase of select products. Here is what you can expect:
Mac
-
Offer: Up to ¥38,000 Gift Card
-
Eligible Models: MacBook Air, MacBook Pro, iMac, and Mac mini
iPhone
-
Offer: Up to ¥12,000 Gift Card (+ Limited AirTag for eligible models)
-
Eligible Models: iPhone 16, iPhone 16 Plus, iPhone 16e
iPad
-
Offer: Up to ¥15,000 Gift Card
-
Eligible Models: iPad Pro, iPad Air, standard iPad, and iPad mini
Apple Watch
-
Offer: Up to ¥8,000 Gift Card
-
Eligible Models: Apple Watch Series 11, Apple Watch SE 3.
AirPods
- Offer: Up to ¥12,000 Gift Card
- Eligible Models: AirPods Max, AirPods Pro 3, AirPods 4
Accessories
-
Offer: Up to ¥8,000 Gift Card
-
Eligible Accessories: Apple TV 4K, HomePod, Magic Keyboard, Apple Pencil Pro, Beats Studio Buds +
If you have been waiting to upgrade your ecosystem for 2026, mark your calendar for January 2nd. Stay updated with the latest news and deals by downloading the Appleosophy App from the App Store or by visiting our website.
