Apple today announced an update to App Store Connect, the platform that app developers use to manage App Store submissions, view sales data, customer ratings, and more.
The update specifically expands analytics capabilities in App Store Connect with more than 100 new metrics, new cohort capabilities, and more.
According to Apple’s Developer News Page, here’s what’s new:
Analytics in App Store Connect receives its biggest update since its launch, including a refreshed user experience that makes it easier to measure the performance of your apps and games. Updates include:
- More than 100 new metrics. Now you can access monetization and subscription data in Analytics to better understand the performance of your In-App Purchases and offers.
- New cohort capabilities. Analyze user behavior based on common attributes — such as download date, download source, offer start date, and more — to measure how a particular group of users performs over time. For example, if you’ve expanded your app to a new region, you can monitor how long it takes users in that region to make a purchase compared to other more established regions. Cohort data is aggregated to ensure user privacy.
- New peer group benchmarks. Discover how you stack up to peers with two new monetization benchmarks: download-to-paid conversion and proceeds per download. Benchmarks incorporate differential privacy techniques to protect individual developer performance while also providing meaningful and actionable insights.
- Two new subscription reports. Export these via the Analytics Reports API to perform offline analysis and integrate Analytics into your own data systems.
- Additional filters. Apply up to seven filters to your selected metrics at once allowing you to drill down further and uncover additional insights.
- App Store Analytics Guide. This new guide in App Store Connect Help enables you to develop a data-driven strategy and understand App Store tools and features you can use to grow your business.
These new additions mark a significant step forward in terms of Analytics in App Store Connect, allowing developers to evaluate the performance of their apps with more precise data and an intuitive experience. These metrics will help developers to build new features for their apps with the help of the patterns they recognize from the data.
Are you excited to try out the all-new Analytics section on App Store Connect? Let us know in the comments or tweet us at @appleosophy. Be sure to download the Appleosophy App from the App Store or visit our website to stay updated with the latest Apple News and Deals!
