HBO Max could be getting slightly cheaper this summer.
The streaming service is set to be getting an ad-supported version that is said to be launching in June this year, which was announced by AT&T during its Investor Day event today.
By 2025, AT&T wants to have between 120-150 million subscribers to the service.
AT&T CEO John Stankey said the future of HBO Max will be all about its users.
“Our number one priority in 2021 is growing our customer relationships. It’s about more than just adding to our customer base. It’s about expanding the growth opportunity in our three market focus areas and also increasing our share within each market,” he said. “We’re focused on creating deeper relationships with our current customers to increase their daily engagement with our products and services, enabling us to gather more meaningful insights, drive loyalty, and stay ahead of their rapidly changing preferences. As demand for connectivity and content continues to grow, we are well-positioned to deliver.”
The only difference that has been said so far between the ad-supported version and the ad-free version is there will not be same-day releases for new Warner Brothers movies.
HBO Max has exclusive TV shows on it such as “The Big Bang Theory,” “Young Sheldon” (seasons 1-3), “Friends,” “The Fresh Prince on Bel-Air” and “Doctor Who.”
Other streaming services like Hulu, NBCUniversal’s Peacock and the recently rebranded Paramount+ do have ad-supported tiers as well.
At this time, the service costs $14.99 a month, it can be subscribed to through Apple and is available to stream on the iPhone, iPod Touch, iPad, Apple TV and Mac.
You can also check our review of HBO Max we did last year as well.
