It’s official, everyone! Apple has sent out invites to media press to join Apple as the company is expected to announce several new hardware products from its annual fall event. The biggest products we’re going to see will more than certainly be Apple’s highly-anticipated iPhone 17 lineup as well as the upgrade Apple Watch lineup going into 2026.
Here’s what Apple could announce from its upcoming media event:
- Apple Watch Series 11 / Apple Watch SE (3rd generation) / Apple Watch Ultra 3
- AirPods Pro 3
- iPhone 17 / iPhone 17 Air /iPhone 17 Pro / iPhone 17 Pro Max
- Next-generation Apple TV 4K and updated HomePod mini
The mainstream Apple Watch Series has received annual spec upgrades; however, both the Apple Watch SE and Apple Watch Ultra last receive a hardware refresh almost two years ago, so it’d be about time for both models to play “catch-up.” On the other hand, the AirPods Pro 3 should be getting some really nice upgrades that will take advantage of the new AirPods-related features coming to iOS 26 and other Apple platforms of version 26. The most interesting aspect for the iPhone 17 lineup will certainly be the iPhone 17 Air as it’s expected to replace the Plus model in favor of an all-new ultra-thin design for the first time on an iPhone. Apple TV 4K and HomePod mini could be wildcard-guesses, so we could see those releases a bit later in the fall.
That’s a quick round-up on what to expect from Apple’s upcoming media event as the hype for new iPhone and Apple Watch models starts to ramp up. The event will be located at Apple Park for the media press to cover the event, but the rest of us should be able to watch the event live on any supported web browser. The event starts at September 10, 2025 10:00 a.m. Pacific Time / 1:00 p.m. Eastern Time.