By now, you already know what today is: it’s iPhone launch day, and Apple is going all in with ginormous displays to promote the latest iPhones, at least for some of Apple’s flagship stores. For example, Parker Ortolani (@ParkerOrtolani) on X, shares an image of the front of the Apple Fifth Avenue in New York City, flanked by two erected sculptures with the “PRO” and the “AIR” branding. As you can, see the “PRO” is stylized in an expanded bold font, and the “AIR” is stylized in a compressed, thin font, both of which should also appear in Apple’s marketing images or ads.
Yesterday, Tim Cook, CEO of Apple, also shared an image on X of the Apple BKC Store in Mumbai, Maharashtra with a similar display setup.
And, as a bonus tidbit, @WorkaholicDavid found out that the “O” in the “PRO” brand lines up flushed with the camera plateau on the iPhone 17 Pro; it’s a very nice attention to detail that Apple continues to bring in its marketing images.
Apple even shared several images for the launch event across several Apple Store locations on its Newsroom. All the 2026 iPhone models should arrive today, either for pickup or for delivery for those who pre-ordered in advance.
