Apple is reportedly preparing to introduce advertising within its Maps app as early as next year, according to Mark Gurman in his latest issue of Power On newsletter. The move marks a significant expansion of Apple’s growing ad network and suggests that the company is looking to monetize more of its native apps beyond the App Store and Apple News.
The new feature will allow restaurants, retail stores, and other businesses to pay for promoted placements inside Apple Maps. This means that when users search for nearby places or specific categories, sponsored businesses could appear more prominently in the results.
According to Gurman, Apple’s version of Maps ads is designed to be more user-friendly and intelligent than rival offerings from companies like Google. The system will reportedly use artificial intelligence to ensure that sponsored listings remain relevant, context-aware, and genuinely helpful to users, rather than intrusive.
Gurman notes that some Apple customers already view the company’s expanding in-house advertising as overreach. Many users have expressed frustration over the increasing number of promotional prompts for Apple services such as AppleCare+, Apple Music, and Apple TV+. The introduction of ads into Maps — a core utility app used daily by millions — could spark similar criticism. For a company that often markets its products as premium and privacy-focused.
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