Apple has increased the prices across the entire iPhone lineup in Japan, as spotted by the Spanish blog iPhoneros. Here’s the rundown of how much the prices were increased across every iPhone model that Apple offers today:
| Model | Old Price | New Price | Percentage of Increase |
|---|---|---|---|
| iPhone 17 Pro Max | ¥194,800 | ¥214,800 | 10.3% |
| iPhone 17 Pro | ¥179,800 | ¥194,800 | 8.3% |
| iPhone Air | ¥159,800 | ¥177,800 | 11.3% |
| iPhone 17 | ¥129,800 | ¥142,800 | 10% |
| iPhone 17e | ¥99,800 | ¥107,800 | 8% |
| iPhone 16 | ¥114,800 | ¥124,800 | 8.7% |
Now, because of last month’s price hikes across Macs, iPads, Vision Pro, Apple TV, and HomePods, you may assume these price hikes in Japan are due to the ongoing memory chip crisis. But if you know anything about economics, it’s due to the Japanese yen depreciating against the U.S. compared to last year.
Thankfully, we didn’t see any pricing adjustments for iPhones in the U.S.; however, I wouldn’t be too surprised if Apple raised its prices for its upcoming iPhones that are expected to be announced in September.
The iPhone models we expected to see then are the iPhone 18 Pro, iPhone 18 Pro Max, and the highly-anticipated “iPhone Ultra”, which will be Apple’s first foldable smartphone. Wall Street Journal suggested that the iPhone 18 Pro could start as high as around $1,299, which would be a ~$200 price increase over the current iPhone 17 Pro’s starting price at $1,099. The “iPhone Ultra” could start at an even higher average selling price of $2,500, with higher storage tiers pushing that price up to $3,000.
These price hikes in Japan coincide with the pricing adjustments for Apple Music and Apple One plans, along with the AppleCare+ plans for Macs and iPads.
