Apple announced several new products at its “Surprise and shine” event on September 9th, including iPhone 18 Pro and iPhone 18 Pro Max, iPhone Duo, AirPods 5, Apple Watch Series 12, and Ultra 4.
After Apple’s Online Store went down for the last couple of hours, it is now back online and now accepting pre-orders for Apple’s 2026 Pro series. The iPhone 18 Pro brings a much-awaited smaller Dynamic Island, a Variable Aperture Main Camera, a larger battery, a more efficient A20 Pro chipset, and more.
If you have decided to upgrade this year, you can choose your configurations and place your orders on Apple’s Website starting now. If you had already added an iPhone 18 Pro to your cart before the pre-order date, you will be able to check out now. The Apple Store usually faces higher traffic than usual during this time of the year; hence, they always keep a “Get ready” option before pre-orders. It is very likely that the delivery dates will begin to slip as more and more orders are placed, so secure yours before the first batch runs out of stock!
The first batch of iPhone orders is expected to be delivered by September 18th if pre-orders are placed on time.
In terms of pricing, the iPhone 18 Pro starts at $1,199 for 256GB, $1,399 for 512GB, $1,799 for 1TB, and $2,399 for 2TB. The 2TB variant is new on the smaller Pro. The iPhone 18 Pro Max, on the other hand, starts at $1,299 for 256GB, $1,499 for 512GB, $1,899 for 1TB, and $2,499 for 2TB. The phone comes in four new finishes: Black, Silver, Glacier, and a new Burgundy colour.
But where’s the base iPhone 18?
This year, Apple has changed the release schedule for the iPhone lineup, as rumored for the last few months. The focus for September has now pivoted towards the Pro and Foldable lineup, with the base iPhone 18, iPhone Air 2, and iPhone 18e rumored to launch in March or April of next year.
Will you be upgrading to the iPhone 18 Pro? Let us know down in the comments or write to us on @appleosophy! Be sure to download the Appleosophy App from the App Store or visit our website to stay updated with the latest Apple news!
