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Apple launches Apple Music Radio; phases out Beats 1

This morning, Apple announced that it is changing up the way it does its radio stations on Apple Music.

Starting today, Apple has rebranded Beats 1 as Apple Music 1. In addition to that, the company has started two other radio stations, which are Apple Music Hits and Apple Music Country.

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Apple Music Hits will play popular songs from the 80s, 90s and 2000s. Apple Music Country will be playing popular country music songs.

The company has said Apple Music Hits will have daily on-air hosts such as Jayde Donovan, Estelle, Lowkey, Jenn Marino, Sabi, Nicole Sky and Natalie Sky, George Stroumboulopoulos, as well as Ari Melber and others. There are other shows that are set to be hosted by artists like the Backstreet Boys, Ciara, Mark Hoppus, Huey Lewis, Alanis Morissette, Snoop Dogg, Meghan Trainor and Shania Twain.

Apple Music Country’s on-air hosts are expected to be Kelleigh Bannen, Ty Bentli, Bree, Alecia Davis, Ward Guenther, Nada and Tiera, with other shows from Ashley Eicher and Kelly McCartney. Other hosts for shows include Jimmie Allen, Kelsea Ballerini, Dierks Bentley, BRELAND, Luke Bryan, Luke Combs, Morgan Evans, Florida Georgia Line, Pat Green, Willie Jones, Chrissy Metz, Midland, Rissi Palmer, The Shires, Carrie Underwood, Morgan Wallen, Dave Cobb, Jesse Frasure, Luke Laird and Hunter Kelly.

Oliver Schusser, vice president of Apple Music, Beats, and international content, said this launch has taken a lot of behind-the-scenes work.

“For the past five years, if ever there was a meaningful moment in music culture, Beats 1 was there bringing human curation to the forefront and drawing in listeners with exclusive shows from some of the most innovative, respected, and beloved people in music,” he said. “Now, Apple Music radio provides an unparalleled global platform for artists across all genres to talk about, create, and share music with their fans, and this is just the beginning. We will continue to invest in live radio and create opportunities for listeners around the world to connect with the music they love.”

Apple Music 1 is expected to play the same type of music and have the same content overall as Beats 1.

Apple Music costs $9.99 per month and the Apple Music app is available on the iPhone, iPod Touch, iPad, Apple Watch, Apple TV, Mac, Android devices, Windows PCs, select Smart TVs and Amazon Fire TV.

David Becker

Author: David Becker

Appleosophy Weekly

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