As per a report from Nikkei Asia, Apple is reportedly cutting the production of its latest iPhone SE by 20%. The reason cited by the blog is the uncertainty of the Ukraine-Russia war, and high inflation affected consumer electronics demand. The report also mentioned that Apple had reduced the orders for the new iPhone SE by 2-3 million units.
Reputed Apple analyst Ming-Chi Kuo also tweeted that the new iPhone SE is selling less than expected. He decreased the estimated total shipments in 2022 from 25 to 30 million to around 15 to 20 million units.
Shanghai lockdown doesn't affect the iPhone SE production. However, the new iPhone SE demand is lower than expected (the delivery status "in stock" as one of the proofs), and I cut my shipment estimation in 2022 to 15-20M (vs. 25-30M previously).
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) March 28, 2022
Earlier this month, Apple announced the third generation of its iPhone SE lineup with the iconic iPhone 8 design. The new device comes with the latest A15 Bionic chip and has added 5G. The preorders began on 11th March; in-store availability and deliveries started on 18th March. You can check out all the differences between the new product and the previous model by clicking here.
