We’re one week (and one day) until Black Friday, and Apple has officially announced its annual Apple Store Shopping Event. Similar to last year’s Shopping Event, you can buy an eligible product (from Apple) with an Apple Gift Card included.
The following Apple devices are eligible under this promotion:
iPhone (includes Apple Gift Card up to $75)
- iPhone 16
- iPhone 16e
iPad (includes Apple Gift Card up to $100)
- iPad Air
- iPad (A16)
- iPad mini
Mac (includes Apple Gift Card up to $250)
- MacBook Pro (M4 Pro or M4 Max chip)
- MacBook Air
- iMac
- Mac mini
Apple Watch (includes Apple Gift Card up to $50)
- Apple Watch Series 11
- Apple Watch SE 3
AirPods (includes Apple Gift Card up to $75)
- AirPods Max
- AirPods Pro 3
- AirPods 4
TV & Home (includes Apple Gift Card up to $50)
- HomePod
- Apple TV 4K
Beats (includes Apple Gift Card up to $50)
- Beats Studio Pro
- Powerbeats Pro 2
- Beats Solo 4
- Beats Studio Buds +
- Beats Pill
Accessories (includes Apple Gift Card up to $25)
- Magic Keyboard for iPad Air
- Magic Keyboard Folio for iPad (A16)
- Apple Pencil Pro
If you look closely, Apple does not include the most recently-announced products in this promotion except for the Apple Watch Series 11, Apple Watch SE 3, and the AirPods Pro 3. Additionally, Apple doesn’t include its highest-end Mac computers: the Mac Studio and the Mac Pro, but I’m sure everyday customers won’t be spending too much money on a workstation computer anyways. Although there aren’t any real discounts here, you can still use the Apple Gift Card towards just about anything from Apple, whether it’s buying another accessory or App Store purchases/subscriptions.
With that said, if you don’t care about Apple Gift Cards, you’ll definitely better deals on resellers like Amazon or Best Buy. For example, you can get the M4 MacBook Air for as low as $749 on Amazon – that’s just an insane value for a laptop.
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