Apple plans to launch a monthly hardware subscription platform for iPhone buyers this year. While the company had the opportunity to announce it during Wednesday’s Far Out keynote, it seems like the subscription is indeed coming in 2022.
In the latest edition of the Power On newsletter, Mark Gurman of Bloomberg reported on Sunday that the Cupertino-based giant is “actively testing” the monthly service. While the company is rolling the development wheels, Gurman notes that he still expects the service to “launch either later this year or next year.”
The service Apple allows customers to pay a monthly fee for a hardware product such as an iPhone. It means that people can buy an Apple product and use it as a subscription, allowing customers who cannot afford expensive hardware devices to experience the many Apple products.
Additionally, the subscription could be tied with the Apple One bundle and AppleCare service. When you purchase an iPhone using the iPhone Upgrade Program – you automatically get an AppleCare warranty.
Gurman also notes that the reason for the absence of any announcement for the subscription during the September event is “reducing launch day complexity” as it would be a “new way to buy an iPhone.”
The previous claim by Gurman in March cited the service’s debut “by the end of 2022 or in 2023”. However, it is now likely that the monthly subscription will arrive in a couple of months.
Furthermore, Apple is also likely to hold an October event next month which will focus on the next generation Mac and iPad lineups – products expected will include new iPad Pros, iPad 10, and the introduction of faster M2 chips to MacBook Pros.
Last week, Apple introduced the brand-new iPhone 14 and 14 Pro lineups. The new devices feature new displays, a 48MP camera system, the A16 Bionic chip for Pro models, Satellite Connectivity for SOS services, and more.