The MacBook Air was one of the first Macs to transition to Apple Silicon. When it brought the M1 chip, it has been widely acclaimed for its superior performance and power efficiency. Just a few months ago, Apple introduced an all-new design with the M2 chip, which features improved performance and other enhancements such as the all-screen Liquid Retina display.
A report from Ross Young says that Apple is planning to introduce an even larger MacBook Air with a 15.5-inch display. We can expect this upcoming computer to have the same features as the existing 13.6-inch MacBook Air as well as M2 and M2 Pro chip configurations. However, we don’t expect the larger display to be a mini-LED display or have ProMotion technology. The expected launch date for this model is as early as the spring of 2023. If that model comes to light, the MacBook lineup would consist of both the 13″/15″ MacBook Air and the 14″/16″ MacBook Pro.
For years, people have wanted Apple to make a 15-inch laptop that’s thinner and lighter. Currently, if you want a larger MacBook, you have to step up to a MacBook Pro and pay several hundred bucks to get the larger display. Because most customers care about a larger display to get most of their work done, it looks like Apple is taking the same strategy as they’re doing with the iPhone 14 Plus. By selling a standard model with a larger screen option, Apple can offer that model at an even lower price point compared to its flagship counterpart. Thus, it would attract even more people who want a larger display, but don’t want all the bells and whistles the “Pro” product offers. I sure hope that Apple brings this marketing strategy to its iPad lineup as well.
