Starting today, Apple is making its Fitness+ available to 15 new countries. Since its launch in December 2020 in the U.S., Apple has constantly expanded its workout service with a plethora of new content and features. This includes workouts in several categories, including those for beginners, elderly, and pregnant women. As Apple is pushing its service to even more countries, Fitness+ gets even more inclusive with subtitles in six different languages.
One improvement that the service needs to the addition of more languages for audio/video related content, and Jay Blahnik had an interview with Brazilian newspaper O GLOBO to discuss the launch and future of Fitness+. Most notably, he stated that Apple is investing in Portuguese content with Brazilian trainers. With that, users would be interested in doing these workouts and mediations from their native content, rather than listening to the dubbed version.
In spite of the announcement of Fitness+ during the pandemic, Fitness+ was actually in the works way before the pandemic started. In fact, Blahnik explained how the pandemic has shaped Apple and the service itself:
“The pandemic showed us that people want maximum flexibility when talking about fitness experience, health, and well-being. So if you’re at the office and want to take a quick guided meditation and don’t want to be in front of a screen, you can hear it with your Watch and your AirPods.”
If you want to read the full interview, you can read it in Portuguese here. You can even use the built-in translator in Safari to translate it in your native language.
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